With Social Media Platforms You Build Value To Their Brand But Do Nothing To Build Value To Your Own Brand. They Control The Content And Can Raise Their Prices Or Change Their Rules Anytime. They Could Even Terminate Your Account If You Don't Keep Up With Their Latest Rule Changes. Your Message Could Be Next To Competitors Ads Or Next To Feeds And Chats That You Don't Agree With.  The Lasting Benefit Of Social Media Is The Traffic Sent Back To Your Website That You Own And Control.